Money is a major player in the lives of all living beings. One can live without many things, sometimes even food and water but everyone will agree that money plays a very important part in our lives. Money gives status, power and whole lot of other things.
The hardest hit is the middle class, working or salaried people who are often at a loss when a sudden cash emergency loan crops up. It may be just a few hundred dollars but they are embarrassed to ask for it from family members or even friends. They also cannot approach any large financial institution as the amount they need is considered much too small. The paperwork and other formalities take up too much time and energy. Thus they are caught in a Catch 22 situation. To such people cash till payday is the finest solution.

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